Beer Fest Jamaica: When Beer, Food and Music Collide

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Beer and music lovers were treated to a pre-Labour Day festival filled with their favourite beer at the 3rd annual Jamaica Beer Festival. Jamaicans love their beer just as much as they love their rum and the country’s biggest beer company, Red Stripe, gave patrons a true beer festival experience.

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The event catered for the foodies with mouth-watering treats available courtesy of CB Food’s Village; beer lovers who wanted to have a taste of exotic brews courtesy of Red Stripe, Heineken and Guinness; as well as the music lovers who were entertained by energetic DJ’s, dancers  and artistes including Elephant Man, Ding Dong and Ravaz Clavaz, Nesbeth and Christopher Martin.

The Venue

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The 20,000 seat stadium provided the perfect ambiance for the staging of this year’s event. Tight security at the entrance ensured that patrons were all overage and that no weapons entered the venue, patrons were awed as they stepped onto the field to view the massive setup, with lights, tents, and Main Events monster stage referred to as T-Rex.

Every booth provided that excitement that peaked your curiosity for the next one. Smirnoff's entertained patrons with talented bartenders who performed tricks while mixing cocktails for the excited crowd.

Heineken showcased more than a dozen brews of their exotic brews including notable international brands like Desperado and Amstel. The brand’s new flavours were available for sampling and purchase.

Red Stripe’s new flavours, Cherry Zest, Melongie and Red Rush were derived from the company’s “Brew Us a Flavour” competition. Ali Williams, creator of the ‘Cherry Zest’ flavoured beer walked away as the overall winner and $15,000 in cash.

The CB Foods Village

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Picnic benches, branded Heineken umbrellas, lush green lawns and the aroma of various kinds of food offerings hit your nose creating confusion as to what to eat in the CB Foods Village. It’s Beer Fest, so you know they couldn’t serve up the regular. There had to be beer-infused goodness all around.

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CB pan chicken grilled with a Red Stripe Lemon or Heineken Beer to succulent perfection

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Bad Dawg Sausages with a Heineken-infused BBQ sauce

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Copperwood’s Guinness BBQ country-style pork ribs, smoked on the notorious Road Hog

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and Caribbean Passion Chorizo or Jerked Chicken Sausage pastas made with a creamy Smirnoff Ice Red Berry or Red Stripe Lemon Paradise-based sauce.

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Patrons who wanted to wind down the night with something warm could sip on a hearty salted pork belly red peas soup, or a traditional chicken pumpkin soup.

About The Desk at 13 West

Market Me Consulting Limited is a Jamaican owned and operated communications company.

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