WISYNCO ECO ENCOURAGED BY SUCCESS AT EXPO 2018

The 2018 EXPO Jamaica was a strong testament this year to the growing manufacturing industry in Jamaica. With over 100 booths exhibiting locally made and distributed products, many patrons and exhibitors deemed this year as being the best staging to date. Capitalizing on this increase in manufacturing locally and the need to dispose products and by-products in a manner that does not contribute to harming the environment, Wisynco through their Corporate Social Responsibility arm ECO saw the event as an opportunity to promote responsible disposal of plastics by offering recycling bins.

“Companies at the EXPO produce millions of plastic products. This initiative by ECO & JMA highlights that brand Jamaica is not just about putting more local items on the shelves and the homes of consumers but is also about being aware of how proper disposal protects our environment for years to come,” shared Francois Chalifour, Director of Marketing & Product Development, Wisynco Group Limited.

With over 12,700 plastic bottled beverages served over the 4-day event and 8,000 bottles collected for recycling, Eco and JMA can say the 1st staging of recycling at Expo was a success. “This campaign was an eye opener, it tells us as a company that some persons are receptive to the idea of recycling. And that the efforts of Wisynco and Recycling Partners of Jamaica to encourage and educate the public about recycling is well received,” shared Shelly-Ann Dunkley, Environment Communication Officer at Wisynco. She highlighted the importance to the partnership, “this being our first partnership with an event of this magnitude we are very happy persons actively participated and recycled using the bins provided.”

Reaffirming this remark were Collection MoDA conceptualiser Kerry- Ann Clarke & One Jamaica founder Ann-Marie Vaz who both took advantage of the recycling drop off point at the event. “It’s so disheartening to see rubbish everywhere especially at the beach. We all need to do better. Recycling protects the environment, so why would you not recycle? It’s really a no-brainer!” said Clarke. Additionally, Vaz commented, “If you take a drive Downtown or to the airport, you see so many plastic bottles on the shore lines, this is threatening our seas and life in general. I am very glad that more persons are now realising this and are open to making the change needed.”

Wisynco ECO, while elated at the success of the partnership, is looking towards the future as they prepare to launch their Recycle Me Corporate Challenge. The corporate challenge which begins in May will foster friendly competition between 5 companies, encourage responsible disposal of plastics and will also incorporate activations which will lead to an increase in the awareness of recycling in Jamaica.