As the COVID-19 pandemic continues, more families are affected by financial losses during this difficult time. Seeing the hardships faced by those in the Cockburn Gardens community where Romeich Entertainment is headquartered, business mogul Romeich Major decided to partner with corporate entities to provide food packages for over 300 families struggling during the pandemic. 

A collaboration between dancehall culture and the corporate world of suits and button ups, the partnership has provided everyday grocery essentials such as flour, rice, beverages, tissue and canned foods for those in need. 

On visiting the headquarters, what was once a car garage was transformed into a makeshift warehouse and line operation where team members quickly unpacked donations and sorted them into gift bags to be delivered. 

“My team and I have been working nonstop for over 3 days to sort over 365 packages for families. I am grateful for all the donations we have received. It’s nice to see when different organisations band together for a good cause,” remarked Romeich Major. 

Joining in the partnership is one of Jamaica’s most loved beverage brands, Pepsi-Cola Jamaica as well as Excelsior, Wisynco, Honey Bun, Satdeh Soup and Grace Foods.

“We understand the struggle that many families are currently facing as the pandemic continues into 2021. In 2020 we donated products to bars and when we saw the help that Romeich was providing we thought we could also continue to help by joining the initiative,” expressed brand manager, Yanique Dawkins. 

To join the initiative donations can be made at the Romeich Entertainment headquarters located at 1 Campbell’s Boulevard in Kingston or by sending a direct message to Romeich on instagram.