National donates over 200 mammograms for World

National Baking Company Brand Manager, Shannon Bailey (Left), poses alongside Public Relations Officer at Jamaica Cancer Society Shullian Brown and Acting Executive Director of the Jamaica Cancer Society Michael Leslie after the company donated over JMD $1 million for 202 mammograms in recognition of World Mammography Day.

Kingston, Jamaica - In recognition of World Mammography Day, the National Baking Company has donated JMD 1 million towards 202 mammograms at the Jamaica Cancer Society (JCS). During the agency's World Mammography Day activities on October 21, National handed over the cheque to signal its support for increasing breast cancer awareness and screening opportunities in Jamaica.

National Brand Manager Shannon Bailey said at the handover exercise, "We are happy to participate in recognizing World Mammography Day this year. It is well-known that a mammogram is the gold standard in screening for and detecting breast cancer but it is inaccessible for a lot of women due to a lack of awareness or issues with cost, among other things. So we wanted to play our part as corporate citizens to help to boost screening numbers in Jamaica and to save lives."

With an estimated 1 in 8 women in Jamaica affected by breast cancer, World Mammography Day is celebrated each year on the third Friday in October to get more women who are forty years and older screened for breast cancer.

National's 102 eligible staff members can access the screening as part of the donation. An additional 100 women from the general population will also be able to access a free screening courtesy of the company - 25 of those distributed through a partnership with breast cancer survivor Chelan Smith.

Bailey explained that "Chelan is someone who has been sharing her story while also empowering and supporting others who may be affected by breast cancer. So when she reached out for sponsors for her short online educational series called 'There's More to Cancer', it was only appropriate that National answered that call as well."

Meanwhile, the Jamaica Cancer Society, which set a goal of 400 mammograms for the month of October, expressed that National's participation in this year's drive to increase screening numbers is welcomed.

"The Jamaica Cancer Society is really appreciative that National has come on board with this gesture. Not only does it help the cancer society but it helps the underserved ladies who need to be screened and can't afford it," expressed Acting Executive Director of the Jamaica Cancer Society, Michael Leslie.

National Baking Company was also on hand during the exercise, offering healthy breakfast bites for those awaiting their screenings.

Download PDF
Download PDF
About The Desk at 13 West

Market Me Consulting Limited is a Jamaican owned and operated communications company.