Five Times Market Me Did It Differently

When you have amazing clients that allow you to take chances and shake things up you have to give them props. Being a creative firm that embraces the element of disruption, we always want to do it differently and that’s what makes it fun for our clients, and us!

Here are 5 times we pushed the bar and created some unforgettable experiences:

The Campion College Alumni Association Hall of Fame Dinner is not new, but it has a brand new image thanks to the executive team that decided to partner with Market Me two years ago and gave us the freedom to seek sponsorship, experiment with promotional elements and reformat the event itself. From the teaser videos featuring alumni came out in 2015, everyone knew that this $10,000 per plate event was going to be something different and special. The Hall of Fame locked down a three event deal with Proven Investment before a single ticket was even sold and is on track to raising over $6 million dollars for the Alumni Association’s Scholarship Fund before that deal comes to an end.

When the National Baking Company approached us with the idea to put on a two-day exhibition for local producers, to get press, live broadcasts, manage setup and pulldown, create and place the marketing material, we jumped at the opportunity! This massive philanthropic event is important to us because of how special it is to the over 60 local entrepreneurs and small businesses that get to attend free of cost and promote and sell items to over 3000 visitors! A Jamaican Made Christmas is held annually in November.

Wherever charity meets fitness, Market Me finds its way there! Throw a picturesque landscape, small town charm and a rustic edge, then its magic. When Jason Henzel asked Market Me to put together a PR plan for this event, we went all out, partnering with local club WGTR to put on special training runs and events that were promoted on social media, soliciting sponsorships and designing shirts for this one of a kind event. From the half hour feature on TVJ to the first ever Smart Eggs sponsored swim/ride transition area or to the Amarok sponsored Press Mobile that cruised along the course, the event continues to grow in popularity amongst local and foreign fitness enthusiasts. The next Jake’s Off-Road triathlon is April 29, 2017.

Born out of one of Market Me's directors love for writing and telling great stories, the Desk was a creative segue for our writers to express themselves and publish content that they felt strongly about. Building on the idea that ‘we create news’, The Desk was also a way to bring interesting stories and unique perspectives to our followers. A self sustaining entity, The Desk recently branched out into online surveys, a way of gathering anecdotal information for our clients and, of course, creating interesting features for our readers.

“What’s for Lunch?” is the most asked question in the office, so when Stephanie Scott asked us “What are you going to do about Restaurant Week’s Social Media” in 2014, we told her exactly what to do. Building the online brand through islandwide coverage, content creation, online competitions, targeted advertisements and unique executions during the week, Restaurant Week in its 10th year is undoubtedly the largest most popular festive event on the island. Engaging over 100 restaurants and caterers and thousands of patrons, you can now experience the event online through its Facebook page (29,000 followers) Instagram (5,873 followers) and Twitter (3,873 followers) and enjoy what everyone else does too. Restaurant Week Jamaica is held every November.